Influencer Design Collaboration

BY OLLIVER, RUG EXPERT AT NAIN TRADING | PUBLISHED: 2025-06-23 | 4 MIN READ

Open-plan living room in a mid-century interior style with a light-coloured rug featuring a black li

Mid-Century meets Japandi

In recent years, the Mid-Century interior style has become one of the most popular and on-trend movements in the world of interior design. It is a retro style that was especially popular in the USA during the 1950s and 1960s. At the same time, the “Japandi style” has established itself in recent years and is becoming increasingly popular, but how does this interior style work with Mid-Century design and what defines it? Ingo, also known as mr.roofpot, is an influencer who explores exactly these questions and combines both interior styles perfectly.

Instagram interior blogger

He is a successful influencer on Instagram and an interiors blogger with a focus on Mid-Century and Japandi design styles. On his Instagram account, he shares his latest projects, tips and tricks on the subject, and gives his followers insights into his work and personal style.

The Mid-Century style is characterised by clean lines, simple shapes and natural materials such as wood, wool and leather. The focus is on functionality and simplicity. But how does #Japandi, a style shaped by the combination of Japanese minimalism and Scandinavian cosiness, fit with this design? Ingo shows that it is above all about combining materials and textures.

Both styles use natural materials such as wood and leather, while also relying on textiles like wool and linen to create a cosy atmosphere. The colour palette is also similar, with plenty of wood and neutral beige, grey and white.

In his projects, Ingo combines Mid-Century design elements such as wood, wool and leather accents with Japanese influences like minimalist furniture and natural stone. This creates a unique combination that results in a modern yet cosy space.

Designed by mr.roofpot

For Nain Trading, Ingo has brought his flair for design and his keen eye for shapes and colours to the table. In our first influencer design collaboration, he created a Berber collection for us that reflects his interior style perfectly. The result is a range of hand-knotted Persian rugs with a modern Moroccan look that fits seamlessly into the Mid-Century style.

Ingo’s work has already inspired many people and helped them find their own style. With his focus on sustainability and quality, he also makes a statement for more conscious consumption and greater responsibility towards the environment. His commitment to environmental protection is also reflected in his choice of materials, which often include recycled or sustainable options. It is especially through the use of these materials that these high-quality products can be enjoyed for many years to come.

Overall, Ingo is an outstanding influencer and designer who builds a bridge between two unique interior styles. Through his work and his focus on sustainability and quality, he is a role model for many people looking for inspiration for their home.